The minimum viable product approach to taking digital products to market presents a conundrum for anyone whether within an organisation or as an entrepreneur. The balance is between delight, a good enough product and the biggest one of them all – budget. Once you have pitched for a rough funding figure only to find that it was half of what you need, you are faced with three questions: go to market with a shoddy product, go to market late once you receive that extra funding, or don’t go to market at all. After all, we don’t usually launch products for charity’s sake. I’ve been there – we’ve all been there.