The minimum viable product approach to taking digital products to market presents a conundrum for anyone whether within an organisation or as an entrepreneur. The balance is between delight, a good enough product and the biggest one of them all – budget. Once you have pitched for a rough funding figure only to find that it was half of what you need, you are faced with three questions: go to market with a shoddy product, go to market late once you receive that extra funding, or don’t go to market at all. After all, we don’t usually launch products for charity’s sake. I’ve been there – we’ve all been there.
In 2008, alongside his partner Malachy Guinness, Woody Webster founded Bright Young Things, a top tier tuition agency specialising in helping students gain places at some of the UK’s most prestigious universities including Oxford and Cambridge.
As a way of introducing Woody to our EDUKWEST audience, we invited him to tell us first-hand, how he grew his agency from being a self-employed tutor himself.
Mockup Mania – Translating an idea into product requires a starting point. First time entrepreneurs or wannabe entrepreneurs find it difficult to translate their ideas into that end product. That’s not their fault – it’s a lack of education that is available for people who want to do something that belongs vaguely in the online space. The mockup is an ideal tool to get your idea into the heads of others – and the good thing is this: creating a mockup doesn’t need to be difficult. In fact with the right mockup tool, your mockup could even look like your real product.
I’m an organic chemist and I tutor the subject online through Skype. Chemistry is a very visual subject. So one of the major problems I had to solve in order to provide a valuable online tutoring experience was to be able to draw structures for my students in real time.
Understanding Programming: A Primer is an exclusive series for EDUKWEST designed to teach you the basics of computer programming. This series is designed to be a tutorial and you will be the most successful if you work through the tutorial with your text editor open. Key in the code as it appears and try to make it run correctly yourself. You’ll find that by the end of this series, you’ll be able to develop simple programs and understand the process of computer programming.
Welcome. If this is your first time programming, congratulations! You’re about to start an adventure that most find very rewarding. If you are trying to learn after a previous abortive attempt, you deserve recognition as well. Tackling programming isn’t always easy–but it’s not outside the grasp of the average person, either.